M4G1C BY NUMB3R5Â
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A 5 week live course (plus a juicy 60-minute 1:1 session with me) for small business owners ready to make their bank accounts as happy as their customers
Dive into the world of P&Ls without drowning in spreadsheets.
Learn to decode your financial statements like a pro.
Bust those pesky money myths, and turn your profits from "meh" to "hell yeah!"
We'll take what you already know and sprinkle it with some profit-boosting pixie dust.
Get ready to wave your magic wand and watch your profits grow faster than a beanstalk on steroids.
Grow the business you love with a bank account that love you right back.Â
You use Xero. You kinda get P&Ls (but you need to know more). You might even have a bookkeeper. So, why are you still being haunted by statements?
Your business is running, but youâre a little unsure about how itâs running.
Between the income generating tasks and all of those emails, thereâs only so much time for finance stuff.
But instead of reviewing your P&Ls, you file them away for a rainy day, saying youâll get back to them (spoiler: you wonât).
And itâs gone on far too long for you to ask your accountant about it.
So, you donât.
Iâve seen SO many business owners in this predicament who donât know where they stand, or worse; they donât understand the magic to be found within their P&Ls (read: hidden profit with a capital P).
Iâm not psychic, but, you donât need to be a mind reader to see that youâre in way over your head.
What do I see in my crystal ball?Â
A future where you have....
đź wicked financial wisdom
đź neutrality when it comes to viewing numbers
đź the ability to see the context behind your money
đź skills to spot good investments from cursed ones
đź a proven process to improve profitability
đź a sense of calm knowing you are exactly where you need to be
And imagine if it were a matter of action not alchemy?
(No blood sacrifices required, promise.)
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Hi, Iâm Lucy Starbuck, and I give a f*ck about your finances.Â
Iâm a Brit-Aussie, doting dog mum to cocker spaniel, Buddy, oh, and a chartered accountant by trade.Â
I spend my days bringing flavour and fun to the dry world of finance across businesses both big (BIG4, big) and small. Over 15 years, climbing my way up the slippery corporate ladder, Iâve noticed that financial literacy is the not-so-secret potion for success.
Climbing my way up the slippery corporate ladder for the past 15 years, Iâve noticed a few things.
Firstly, that folks mostly avoid their finances because itâs intimidating, infuriating, and isnât as accessible as it bloody should be.
Magic By Numbers is here to help demystify your money by channelling some feeling and fun back into it all.
Join me in making numbers more palatable for the masses and conjuring sweet profit spells in the process. đȘ
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Wait, whatâs so *different* about this P&L program?
Well, for starters, Iâm running the show and Iâve brought a tried and true approach to help you master your money.
Consider me your David Copperfield or your David Blaine (side note: why so many Davidâs?!), only less woo-woo, more wise.
Iâve developed course content that weaves financial know-how with human psychology to create strategies that work with your personal preferences around managing money.
To help you absorb the program, itâs delivered over 5 live sessions with a dedicated Q&A at the end. Plus a BONUS 60-minute 1:1 session with ME to go through your P&L.
Unlike accounting snooze fests, itâs actually interactive and informative; designed to educate and entertain.
Check out what's included;
- 5 x Live sessions via Zoom where I will deliver the content and answer all of your questions!
- A community group to share and connect with other members in the course.
- BONUS 60-minute 1:1 session with ME to go through your P&L.
- Materials to support you during the course.
Our Magical Modules
MODULE 1:
SET THE SCENE
STRATEGY & P&L
Let's kick things off by setting the stage. Discover the essence of P&Ls and why they're the compass for your business success. I'll share live success stories, dissect big corporations' strategies, and weave the importance of your unique strategy throughout the course.
MODULE 2:
REVENUE
MONEY MAGIC
Dive into the dance of revenue, distinguishing between recurring and non-recurring income. Learn why "get" isn't always your money, unravel the mysteries of categorization, and explore the nuances between cash and accrual accounting. Plus, gain insights into pricing strategies and boosting your self-worth.
MODULE 3:
GROSS PROFIT
FIRST LINE OF DEFENCE
Explore the world of gross profit, your first line of defense in the P&L realm. Understand the difference between direct and indirect costs, witness examples of good and bad financial behavior, and set your sights on the coveted gross profit target.
MODULE 4:
OPERATING COSTSÂ
BECOME A WIZZARD
Here, we delve into the realm of operating costs. Brace yourself for tough spending decisions. I'll guide you through distinguishing between essential and non-priority expenses, empowering you to act like the financial wizzard your business needs.
MODULE 5:
CASH FLOW & Q&A
In our grand finale, we unravel the mysteries of cash flow while addressing your burning questions. Understand the crucial disparity between profit and cash flow, and learn how to avoid pitfalls that many encounter. It's a cash flow celebration intertwined with insightful Q&A.
BONUS:
1:1 SESSION WITH ME!
An extra special bonus 1:1 session to go through your P&L and tailor solutions specifically to your business.Â
The Alternative?
Sure. You could carry on about your business and stay exactly where you are; fearing your finances, praying that debt â or the tax man â doesnât catch you off-guard in a very expensive game of hide and seek.
And what might this cost you?
đȘ Sleepless nights conjuring tax-debt payment plans.
đȘ Human hours with an accountant to exorcise cursed P&Ls.
đȘ Hundreds of dollars disappearing from your bottom line, from careless financial mistakes and bad investments.
đȘ Thousands lost in potential profits because of limiting money mindsets.
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Or you could invest in your financial wellbeing once and for all, completely reframing your mindset around money, transforming what you earn, and banishing financial nightmares for good. Sounds dreamy, right?
"Before 'Magic By Numbers,' I always avoided looking at my business finances. Even with Xero and a bookkeeper, I kept putting off reviewing my statements. Lucy's course changed everything. She made P&Ls easy to understand and actually interesting. Now, I'm not afraid of numbers anymore. I can spot hidden profits and feel confident managing my money.
Lucy's teaching style is fun and straightforward. Thanks to her, I now see the bigger picture of my business finances without stress. 'Magic By Numbers' isn't just a course - it's a clear path to feeling calm and sure about money. If you're confused about your finances and want to understand your P&L, I highly recommend this course. It's helped me so much. Thank you, Lucy!"
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Lee-Anne Prytherch, Online Business Manager, Mindful Management Co
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Excuses Excuses
Here are the ones Iâm calling BS on, âcause Iâve used them myself.
But what if Iâm not a numbers person?
Iâm not clever enough.
Finances are boring.
Finances are scary.
I donât have enough time.
Wanna make money magic?
Learn how to wield your P&Ls wisely and finally decide how much you make, when and how you make it.